Third factor, a Hard rock cafe Asgard shirt, hoodie, sweater and v-neck t-shirt. Even with the above two factors short, a good effort could work. It is true - like other commenters have alluded to - that an average mom-and-pop in a mall in Chennai will not appreciate Hard Rock. However, there is still a sizeable audience that appreciates music in other forms - something that could have been capitalized upon. A hip location allowing for local music bands to play while food and mocktails are served would still be unique and could attract customers for the atmosphere. While I do not suggest the same, the likes of Coke Studio and Nescafe Basement have done well with just music and atmosphere.
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