Now I'll let you in on a little secret. Cats and coffee make me feel less Murdery shirt, hoodie, sweater and v-neck t-shirt in the world for falling for this marketing scam. Kopi Luwak unsurprisingly tastes like shit. It is nasty coffee that some enterprising coffee farmers have figured out how to market. I was chatting with some Indonesian Kopi Luwak farmers a few years ago. They were laughing hysterically about how next they were going to start feeding rice and mangoes to the civets and selling rice Luwak and mango Luwak to tourists. They have convinced tourists to eat and drink shit and pay 10 times the market price for it.
