Americans, for the I just want to drink beer and watch my Crimson Tide beat your team’s ass shirt is more likely to choose a glass of wine or a cocktail than a beer, a moment that is pushing the brewing industry towards a crisis. “If this is not a wake-up call that we have to do something, I don’t know what is,” says one beer executive. People just choose higher quality beer now, not mass produced products like Bud Lite. The craft beer industry is growing because they make quality beer. If the big brewers don’t want to die off, they should stop making such shitty beer. I’m not that old, but in general, American beer has never been better since I’ve been of drinking age. It’s great.
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